Reasons why this marketing was effective
1) Kendall Jenner was in it, and her beauty and energy made me feel happy watching it.
Reasons why this marketing was ineffective
1) This video was ill-timed and incentive because it took place around the same time as the black rights movement.
2) Thie video tried creating an impactful moment where Kendall gives the police officer Pepsi, it was a nice gesture because it shows how both ends can met in the middle, but come on who wouldn't take a Pepsi from Kendall.
3) It was a good song but I feel like they could have picked a better song that fits the feeling of the video.
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